In a world of curated perfection, authenticity cuts through. For the Somethinc x Lifni Sanders, we collaborated to create a campaign that champions honest beauty. Lifni Sanders’ signature candidness perfectly complemented Somethinc’s commitment to transparent, ingredient focused skincare.

Our production focused on sharp, dynamic visuals and direct, engaging storytelling. We brought to life the tangible benefits of Somethinc’s products, explained with Lifni’s refreshing and relatable insights. This DVC is more than a commercial, it’s a bold statement for a generation that values real results and genuine connections.